KNOWLEDGE IS POWER! POWER IS CHOICE!
The Gay & Lesbian Rainbow Pages are full color, glossy publications of gay and gay friendly businesses and professional services that cater to and target the upscale gay and lesbian consumer. All of our print editions are duplicated online, giving our customers global exposure free of charge. We have the capability to target your product exclusively to the GLBT community adding video, audio and animation to your online ad.
We offer the best customer service and support and do our best to surprise our customers by exceeding their expectations. Our goal is to develop long-term, mutually beneficial relationships with ad agencies and our advertisers. We work together with our customers to develop effective advertising and marketing programs, and we provide ongoing recommendations to optimize campaigns. At the Gay & Lesbian Rainbow Pages an insertion order is the beginning of a long-term relationship, not the end. As a result, our advertiser renewal rate is exceptional.
The Gay & Lesbian Rainbow Pages provides advertisers with direct access to millions of gay customers through print and online advertising. We serve as a intermediary between our community and the businesses trying to reach them. We have a thorough knowledge of our community and the ability to target messages to individuals based on the demographic and usage information we have collected.
We develop custom tailored marketing programs for our print and online edtions so our advertisers can achieve a variety of business goals including product positioning, product branding, direct sales and employee recruitment. Your marketing programs can include a variety of elements including content intergration, audio, video, animation, banners, links, newsletter sponsorships, email, direct mail and a presence at offline events through sponsorships.
Not long ago, the Gay American market was undocumented and unreachable. No one in main stream America had the foresight to see the value of this market niche. Today, numerous research reports are clearly defining and validating the market. Gay media companies are providing local, national and global reach into this market for the very first time. Marketing executives at Fortune 500 companies are recognizing the opportunity and taking action.
In the U.S., the buying power of approximately 17 million Gay Americans is estimated to be $790 billion. While not necessarily wealthier than the general population, gay adults are less likely to be parents. Therefore, they have more discretionary income and more time for leisure activities.
Numerous studies establish that gay and lesbian consumers:
1. Have higher affiliations with brands that advertise directly to them.
2. Are likely to actively seek out a brand that has advertised in gay media.
3. Are willing to pay more for products from companies that are perceived to be gay-friendly.
4. Median household income is $86, 400 – 37% household income over $100,000.
5. Median age of respondents is 47 – 73% are gay males – 21% lesbian – 5% bisexual
6. Median respondent spent $8,200 (9.5% of income) on travel last year.
7. 71% are college graduates – 34% hold a Master’s or Doctorate degree.
8. 65% are employed full time and 17% are self-employed.
9. 65% are in relationships – 22% have official recognition bestowed on their relationship.
10. Of those relationships not officially recognized, (57%) plan to pursue one.
11. 17% of lesbian and 4% of gay men between 30 and 60 have one or more children under 18 years old living with them.
Join our monthly newsletter. Every month we “Spotlight” one of our local advertisers businesses or services and provide a business or marketing related article to help advise and inform you of up-to-date best business practices. Our newsletter also offers a “quick look at the book” with direct links to most pages in our directories.
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